Case Studies
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Case Study: Social Media Audit for Sugar Cookie
Problem(s):
Sugar Cookie, a beauty brand specializing in hair removal services, faced:
Low Social Media Engagement – Minimal interaction limited audience growth.
High Cost per Conversion – Inefficient ad spend reduced ROI.
Unclear Audience Targeting – Struggled to reach the right demographics.
Low Website Traffic & Bookings – Difficulty converting visitors into clients.
Solution(s):
Prestige Professional Services executed a comprehensive social media audit and ad strategy to enhance engagement, optimize ad spend, and drive conversions.
Key actions included:
Social Media Audit & Content Calendar – Assessed performance and developed engaging promotional content.
Creative Development – Designed high-converting graphics and videos incorporating humor, exclusivity, and strong calls-to-action.
Targeted Ad Campaigns:
"Is Your Cookie Sugared?" – Brand awareness campaign.
"First Time Brazilian" – 30% off promotion to boost bookings.
"Flash Friday Deals" – Time-sensitive discounts to drive urgency.
Audience Optimization & Retargeting – Improved targeting to reach women aged 25-44, focusing on engagement and conversions.
Results:
✅ 35% Increase in social media engagement. ✅ 40% Growth in website traffic, with lower cost per visit ($0.40-$0.43). ✅ Optimized Ad Performance – Cost per engagement reduced to $0.26. ✅ 41,000+ Accounts Reached, significantly expanding brand visibility. ✅ 25% Savings in ad spending through strategic targeting and creative optimizations.
Client Testimonial:
"Prestige's expertise in social media has transformed our online presence. Their audit and strategies significantly improved our engagement and lowered our ad costs, helping us reach more potential clients effectively." — Owner of Sugar Cookie
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Case Study: Changing Perceptions DC – Social Media Strategy & Crisis Communication
Problem(s)
Changing Perceptions DC, a nonprofit supporting formerly incarcerated individuals, faced:
Low Social Media Engagement – Minimal interaction limited outreach efforts.
Inconsistent Messaging – Branding lacked clarity and impact.
No Crisis Communication Strategy – No protocol for managing sensitive issues.
Limited Educational Content – Resources for content creation were scarce.
Solution(s)
Prestige Professional Services developed and executed a strategic marketing plan to enhance engagement, refine messaging, and strengthen crisis response.
Key actions included:
Social Media Audit & Content Calendar – Established a structured plan for engagement.
Creative Development – Designed 48 custom graphics (infographics, success stories, event promotions).
Targeted Social Media Campaigns – Increased visibility across Instagram, Facebook, LinkedIn, and Twitter.
Brand Messaging Revamp – Highlighted reentry success stories to foster emotional connections.
Crisis Communication Plan – Implemented a structured response strategy for sensitive topics.
Results
✅ 45% Increase in social media engagement. ✅ 40% Growth in followers across platforms. ✅ 35% Boost in brand visibility through consistent messaging. ✅ $7,842 Saved in marketing costs by partnering with Prestige. ✅ Enhanced Community Support – Stronger digital presence led to increased awareness and participation.
Client Testimonial
"Prestige Professional Services provided us with a transformative experience. Their approach to social media strategy and crisis management helped us reach our community more effectively. The deliverables were exceptional, and their consistent support exceeded our expectations." — Director of Reentry Services, Changing Perceptions DC
Case Study: Strengthening Families 10-14 Program – Social Media Strategy & Execution
Problem(s)
The Strengthening Families 10-14 Program (SFP 10-14), a family-focused initiative under the Northwestern Community Services Board (NWSB), aimed to increase awareness, engagement, and registrations.
However, they faced several challenges:
Low Awareness & Limited Enrollment: Despite its benefits, the program struggled with visibility and attracting participants.
Inconsistent Digital Presence: Messaging across platforms was unclear, leading to weak outreach efforts.
Low Engagement Rates: The target audience was not interacting with the content, making it difficult to convert interest into registrations.
Solution(s)
Prestige Professional Services developed and executed a Family Foundations Strategy, a focused social media campaign designed to drive awareness and increase enrollment.
This included:
Social Media Audit & Planning: Reviewed and optimized existing digital channels to ensure consistency in branding and messaging.
Creative Content Development: Designed a 4-week content calendar with 38 engaging posts featuring testimonials, FAQs, program highlights, and educational material across Facebook, Instagram, LinkedIn, and Twitter.
Targeted Campaign Execution:
Daily social media posts with visually appealing graphics, infographics, and templates.
Boosted ads to extend reach and engagement.
LinkedIn articles, Twitter, and Pinterest posts featuring quick tips and success stories.
Printed flyers distributed at schools to complement digital efforts.
Performance Tracking & Adjustments: Used analytics tools to monitor engagement, adjust strategies, and optimize content based on audience response.
Results
The campaign exceeded its objectives, delivering measurable improvements: ✅ Increased Awareness: Reached over 300 families, fulfilling the program’s outreach goal. ✅ Higher Engagement: Achieved 500+ social media interactions, including a 35% increase in Facebook engagement. ✅ Boosted Registrations: Surpassed enrollment expectations, with 50+ families signing up for the program. ✅ Improved Visibility: Increased website traffic and social media reach, significantly enhancing the program’s online presence.
Client Testimonial
"My experience was magnificent with Prestige Professional Services. I couldn't have asked for better or more! Responses were timely in nature, almost immediate. They were always well prepared for every meeting, coming with questions, knowledge, suggestions, and a professional attitude. My company and the project at hand felt like top priority. Prestige went above and beyond to provide us with the very best product and service. Kindness, compassion, professionalism, care, and competency is what describes our experience with Prestige Professional Services." — Prevention & Wellness Specialist, NWCSB - A Behavioral Health Agency